Wouldn’t you like to know data about the people visiting your website, how they got there and why they left? One way to do this is to give your visitors a reason to fill out a form with their personal information. This can be a good idea – it gives you names and email addresses of possible future customers. But what about the people who don’t want to fill out a form or give up their names? You can’t violate your site visitors’ privacy, but you can learn a lot about them – like geographical location, how long they viewed the site, what specific pages they viewed, and how they arrived at your site. In general, this type of data is known as “web analytics.”
There are a lot of good web analytics tools available. One that I like to use is Google Analytics. For example, on the website, www.burkeingraffia.com, we were able to discover that between Jan. 12 and Feb 12, 2008, there were 396 visits from 218 Cities.
You can be shown the content people saw and the way they navigated through the site and narrow the data down to the timeframe of a single day.
As a business, you need to be able to measure your ROI, and your marketing budget can only be validated with some sort of quantitative analysis. With Google Analytics you can set up goals and how many “conversions” of those goals occurred – like how many people filled out a form after seeing your ad or how many people purchased an item after seeing your ad.
There is a lot more information you can get from a good analytics tool like what pages visitors landed on and how they traveled through the website from page to page. You can determine how long they stayed on a single page or the whole site.
If you are interested in comparing your site to your competitors’ websites and if you want accurate information on how to make your website better then contact us or call Burke at (251) 978-9910.