Most new business these days comes from customers finding your website via online search engines. Close to 70% of these searches are done on Google. If you are a bakery in Mobile, Alabama, for example, then you want your site to come up first (or at least on the first page) anytime someone searches for “bakery in mobile al.” There are two general approaches to optimizing your site for better performance in search engines.
Google indexes the code on your website and has an algorithm that weighs certain factors against the code on your site for any given search term. These factors include a how the website content is written, how each page links to all of the other pages internally, certain behind-the-scenes code structures like meta data, microformats, and alternative text, as well as how fast the web page loads.
An aspect of onsite SEO that is becoming more important is what users do once they arrive at your website. Google can tell if someone saw a single page and then left (called a “bounce”), if they did stay on the site what pages were viewed next, and how long they spent on each page and the whole site. If your website is built in a way that is confusing, visitors will leave quickly or not stay long.
Even more important is how the rest of the websites on the Internet link to your site, called backlinks. If you have entertaining web content then people will share links to your website on social media sites and link to your site from their own websites or blogs. There are ways of increasing the number of backlinks to your site.
If you have a website that is performing poorly in the search engine results pages then contact us or call Burke at (251) 978-9910.