eNewsletters created for email marketing campaigns are perhaps the single most important way to market your company for the highest return on investment. The costs are minimal and if done properly you can keep you customers engaged in a way that they appreciate.
Email marketing puts all of your organization’s important information in one single place, distributed directly to a person when he or she is in a position to immediately go to your website. There are very few costs of scale, meaning that no matter how large your email list gets, there are only minimal increases in the costs to you.
There are a few obstacles to properly implementing these newsletters. Every email client (e.g. Outlook, Thunderbird, Apple Mail, GMail) displays the contents of your email differently, so you have to be careful when adding new sections or images to the email. Also, you want to be sure to use a system that tracks how many times the email was received, opened, and clicked once inside. You need a system that gets rid of email addresses that are no longer valid.
The contents of the email also have to have some value to the recipients. If your newsletter includes coupons or ways that people can save money while also creating a strong bond between you and them then it is a win/win situation.
It also helps to have a reliable and easy way for new people to sign up for your newsletters.
We can help manage your email newsletters and give you analysis and feedback on what works and what doesn’t. We have managed email marketing campaigns for many clients in many different industries. Please contact us for more information or call Burke at (251) 978-9910.