OK, quickly tell me your favorite law office website. What about that dentist’s website that you go to every day? The fact is, there are a lot of types of websites that only get traffic when someone needs directions to the office, contact information or business hours. But what if there was another reason for someone to visit your website? What if you have web content that provides invaluable information or entertainment?
If you want to know how to make web content go viral, you must know that most widespread viral web content usually consists of entertaining or funny videos. The most widely distributed of these happen nationally about once a week or less often, and this sort of publicity can generate celebrities and other business opportunities. This sort of thing is rare, but there are other ways to market your website content.
If you run a window washing business, you might think what could I possibly put on my website other than my contact hours and business information? The answer: a lot.
You can have whole web page dedicated to the different types of squeegees. Differentiate among all of the types, what they are good for, how much they cost, and how durable they are. You could have another page dedicated to scaffolding, another on glass panes, and another on cleaning solutions. These pages, if written correctly, become authoritative sources of information. Other websites will create links to these pages. Google will take note of this, and boost you in their search rankings.
It is true that there is no longer a separation between information and entertainment. Info-tainment has become the norm. It is no longer enough to become an authority on a subject, making people feel good while receiving information is part of the strategy. People like to share what makes them feel good.
In other words website needs to have:
We can build all of these types of content. With a little planning your website can become the best in your industry. Then there are ways to market your web content.
If you are ready to develop and market entertaining and authoritative content on your industry, contact us or call Burke at (251) 978-9910.